“The fact that the birthrates are quite low in the US has stirred a lot of interest in trying to get the consumer to spend more,” said Ali Dibadj, who tracks the personal products industry for the investment management group Sanford C. Huggies is making a bet different bet: By selling upscale diapers, it hopes to recoup the profits lost to a rapidly shrinking baby diaper market. Last summer, to counter wilting sales, Pampers raised the price of its signature diaper by 4 percent. After Kimberly-Clark, which manufactures Huggies, laid off 13 percent of its workers in January 2018, the CEO told investors, “You can’t encourage moms to use more diapers in a developed market where the babies aren’t being born in those markets.” As the birthrate declines for the seventh year in a row, there are fewer and fewer new parents to buy diapers, and almost all major diaper brands have taken hits. The furious pace of innovation belies the fact that the US diaper market is in trouble. That long march toward making smart diapers happen has been driven more by fears of slipping market shares than by any kind of real demand from consumers. Guido Kirchner/picture alliance via Getty Images A woman introduces the Opro 9 smart diaper. The Chinese personal care giant Hunan Cosom lists smart diapers among its products, as does the Chinese tech company Opro9.Įven Huggies’ main rival, Pampers, is working to revamp its product: Since 2014, Pampers has tested individualized diapers that fit to each baby’s unique “ pee points” to maximize urine absorbency. The health care company Pixie Scientific has been testing diapers that track infant urinary health since 2013, while Google’s parent company Alphabet submitted a patent last year for a carbon fiber-laced diaper that alerts parents about a shift in diaper equilibrium, including by distinguishing between poop and pee. The technology is reminiscent of a similar feature that Huggies considered releasing in 2013, then scrapped: TweetPee, a diaper sensor that slides into a parent’s DMs when their baby needs to be changed.Īlthough Huggies would be the first major company to bring its product to market in the US, it is only one player in the sprawling diaper-tech war. After launching smart diapers in Korea last October, the company appears set to bring the product to the US as soon as this summer. Leading the charge is Huggies, which has rallied an obscure invention - a Bluetooth sensor that texts parents about their babies’ bowel movements - into the centerpiece of its “smart diaper” line Monit x Huggies. Our system is designed for end users in any Industry that needs the expertise of a Health and Safety Consultant, the ease of a simple software program, but without the hefty price tag.Over the past several years, a patchwork of tech and personal care companies have plunged millions of dollars into a race to control the baby product of the future: smartphone-enabled diapers. Monit’s world-first Virtual Consultant gives you all of the GOOD (plus more) with none of the BAD!Ĭheck out all the features we provide here. Requires knowledge of health & safety regulations Organisation is involved in safety management High cost and experience lost when they leaveĭoes not provide a “live” approach to safety Most people get confused with using complicated Software programs and if you don’t know everything about Health & Safety, there are not many options:Īdvanced knowledge of health & safety required In a day and age where we crave quick, simple & virtual assistance, Monit was developed to do just that. To service the Small to Medium Enterprises (SME) that don’t want to pay big dollars for a monstrous system that requires advanced knowledge on Health & Safety, Monit was created. Monit came about in the year 2000 out of a necessity to fill a void in the market that is sadly still there today. There was nothing on the market to suit the Small to Medium size business. We give you timely to-do tasks each 30-day cycle, relevant for your business, to ensure Health & Safety success within your workplace!īecause we take 95% of guess work away and help you focus on what you should be doing. Most people spend more time worrying about what they should be doing than actually doing it.Ĩ0% of the time, we find people asking themselves “ What should I be doing?“ Monit does this in spades. You never have to worry about Health and Safety again, Monit has got you covered. Most businesses are looking for the least amount of work to do with the maximum protection in courts.
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